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Information diffusion and new product consumption : a bass model application to tourism facility management
Hsiao, James Po-hsun; Jaw, Chyi; Huan, Tzung-cheng - In: Journal of business research : JBR 62 (2009) 7, pp. 690-697
Persistent link: https://www.econbiz.de/10003862001
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Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan-yi; Lien, Nai-hwa - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10008701739
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan
Tseng, Li-yu; Lee, Tian-shyug - In: Advances in management & applied economics 3 (2013) 3, pp. 259-277
Taiwan. The obtained results indicated that this cluster of teenagers will have a lower consciousness risk; a stronger …
Persistent link: https://www.econbiz.de/10009759740
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The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching; Wang, Chung-yu; Hong, Ruei-sia - In: Service business 7 (2013) 4, pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
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The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao; Bandyopadhyay, Soumava - In: International business and economics research journal 13 (2014) 1, pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
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How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
Lameck, Daniel; Hsieh, Ying-Jiun - In: International journal of trade and global markets 8 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011435727
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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin; Meng, Juan; Lee, Pei-Ling - In: Journal of international consumer marketing 29 (2017) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander; Chung, Christina; Chang, En Chi - In: Journal of promotion management : JPM 23 (2017) 1, pp. 100-122
Persistent link: https://www.econbiz.de/10011729468