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~subject:"Werbewirkung"
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Werbewirkung
Werbung
11,378
Advertising
11,351
Consumer behaviour
4,698
Konsumentenverhalten
4,417
Advertising effects
3,854
Market segmentation
3,598
Marktsegmentierung
3,216
Theorie
2,429
Theory
2,395
Consumers
2,140
Internet marketing
1,940
Online-Marketing
1,934
Verbraucher
1,895
advertising
1,409
USA
1,331
Marketing
1,263
Deutschland
1,193
United States
1,178
Marketing management
996
Marketingmanagement
995
Personality
974
Germany
966
Brand management
946
Markenführung
911
personality
726
Social Web
691
Social web
691
Pricing strategy
653
Preismanagement
651
Persönlichkeitspsychologie
629
Zielgruppe
618
Personality psychology
606
Target group
590
Brand image
578
Markenimage
567
consumers
544
Markenartikel
494
China
460
Internet
445
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773
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986
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7
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Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Bellman, Steven
11
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Liaukonyte, Jura
8
Poels, Karolien
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
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International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
116
Journal of marketing communications
115
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
99
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of promotion management : JPM
55
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
42
Journal of retailing and consumer services
37
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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Source
All
ECONIS (ZBW)
3,880
USB Cologne (EcoSocSci)
15
EconStor
10
USB Cologne (business full texts)
1
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1
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
2
Attitude of Muslim
consumers
toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert
;
Sarna, Nikodem
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
Saved in:
5
Ambient
advertising
characteristics and schema incongruity as drivers of
advertising
effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
6
Unusual location and unexpected execution in
advertising
: a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010514626
Saved in:
7
Narrative, transportation and
advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
8
Communion-over-agency effects on
advertising
effectiveness
Infanger, Martina
;
Sczesny, Sabine
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10011342934
Saved in:
9
Search engine
advertising
effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Trip budget and destination
advertising
response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
6
,
pp. 713-722
Persistent link: https://www.econbiz.de/10010246909
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