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The future of creativity in advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
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Advertising agency operating efficiency
Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
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Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
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Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity
Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113
Persistent link: https://www.econbiz.de/10011886962
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The advertising creative process : a study of UK agencies
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
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The mentoring relationship in an advertising agency : mentors training mentees
Buga-Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 450-461
Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors’ perspectives, when meeting seniors …
Persistent link: https://www.econbiz.de/10012534654