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~subject:"Werbewirtschaft"
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Werbewirtschaft
Advertising
13
Werbung
11
Creativity
6
Kreativität
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Advertising industry
4
Consumer behaviour
4
Frauen
4
Gender
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Geschlecht
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Konsumentenverhalten
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Middle East
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Mittlerer Osten
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Advertising effects
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Brand management
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Institutional economics
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Institutionenökonomik
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Markenführung
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Marketing
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Werbewirkung
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Advertisements and promotions to Muslims
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Advertising Agencies
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Communication
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Expectations
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Halal holidays
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Islam
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Islamic business ethics
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Islamic marketing
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Islamic marketing mix
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Islamic markets
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Kommunikation
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Marketing management
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Marketingmanagement
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Muslim-friendly
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Perceived Risk
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Professional Services
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Tourism
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United Arab Emirates
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Vereinigte Arabische Emirate
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Turnbull, Sarah
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Wheeler, Colin
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Howe-Walsh, Liza
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Thompson-Whiteside, Helen
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The marketing review
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ECONIS (ZBW)
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From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
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Advertising : should creative women be expected to "fake it?"
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Howe-Walsh, Liza
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 294-319
Persistent link: https://www.econbiz.de/10012515248
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3
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
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4
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
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