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~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
~type_genre:"Lehrbuch"
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Werbung
Konsumentenverhalten
864
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861
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404
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202
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193
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193
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178
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6
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5
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34
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Mooij, Marieke K. de
4
Tropp, Jörg
3
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2
Hackley, Christopher E.
2
Herr, Paul M.
2
Kardes, Frank R.
2
Karmasin, Matthias
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Taylor, Charles Raymond
2
Adeola, Ogechi
1
Allen, Chris T.
1
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1
Balderjahn, Ingo
1
Berkmann, Manuel
1
Blume, Otto
1
Borchers, Nils S.
1
Brandmeyer, Klaus
1
Cheng, Hong
1
Cliquet, Gérard
1
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1
Dahlhoff, Hans-Dieter
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Advances in international marketing
2
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2
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2
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1
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1
Age of access? - Grundfragen der Informationsgesellschaft
1
Approaches to semiotics
1
Culture, media and identities
1
GIS - Geographical information systems series
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Intext series in marketing
1
Markentechnik
1
Marketing and consumer psychology series
1
Palgrave Studies of Marketing in Emerging Economies
1
Premier reference source
1
Routledge interpretive marketing research
1
Sage back to basics
1
Schriften der Kommission für Wirtschaftlichen und Sozialen Wandel
1
Springer eBook Collection
1
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ECONIS (ZBW)
44
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1
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
2
Production of culture, cultures of production
Du Gay, Paul
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10008729797
Saved in:
3
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
4
Werbung für
Markenartikel
: Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter
;
Blume, Otto
;
Müller, Gislinde
; …
-
1976
Persistent link: https://www.econbiz.de/10000052029
Saved in:
5
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
6
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
7
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
8
Advertising and branding basics
Mehra, Vivek
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012583894
Saved in:
9
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
-
Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray
brand
'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751
Saved in:
10
Wert und Werte der Marketing-Kommunikation
Schierl, Thomas
(
ed.
);
Tropp, Jörg
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009739754
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