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Luxury brand advertising
Ko, Eunju (ed.) - 2020
Persistent link: https://www.econbiz.de/10012260268
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Production of culture, cultures of production
Du Gay, Paul (contributor) - 1997
Persistent link: https://www.econbiz.de/10008729797
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Werbung für Markenartikel : Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter; Blume, Otto; Müller, Gislinde; … - 1976
Persistent link: https://www.econbiz.de/10000052029
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005
Persistent link: https://www.econbiz.de/10002411189
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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Advertising and branding basics
Mehra, Vivek (ed.) - 2021
Persistent link: https://www.econbiz.de/10012583894
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Advertising and promotion : communicating brands
Hackley, Christopher E. - 2005 - Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751
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Wert und Werte der Marketing-Kommunikation
Schierl, Thomas (ed.); Tropp, Jörg (ed.) - 2013
Persistent link: https://www.econbiz.de/10009739754