Narrow search
Showing 1 - 10 of 697
Cover Image
Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
Cover Image
Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227
Cover Image
Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.; Smith, Doug - 2014
Persistent link: https://www.econbiz.de/10010473250
Cover Image
Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013179721
Cover Image
Sustainability from designers to consumers
Gurtu, Amulya; Ranganathan, Sampath - In: Journal of business and economic perspectives 47 (2020) 1, pp. 68-90
Persistent link: https://www.econbiz.de/10012301036
Cover Image
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Cover Image
Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline - In: The advertising handbook, (pp. 198-208). 2009
Persistent link: https://www.econbiz.de/10003851918
Cover Image
Fashion in the kitchen : cast iron stoves in the province of Quebec, 1900 - 1914
Baillargeon, Lisa; Gélinas, Patrice - In: Essays in economic and business history : the journal … 28 (2010), pp. 41-56
Persistent link: https://www.econbiz.de/10003971148
Cover Image
Increasing dominance - the role of advertising, pricing and product design
Kretschmer, Tobias; Rösner, Mariana - 2010
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and...
Persistent link: https://www.econbiz.de/10008779813
Cover Image
Marketing : value creation or value destruction?
Schöler, Lisa - 2013
Persistent link: https://www.econbiz.de/10009671641