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Werbung
Consumer behaviour
82,940
Konsumentenverhalten
80,460
Dänemark
20,787
Denmark
12,894
Theorie
9,740
Theory
9,549
Relationship marketing
9,016
Beziehungsmarketing
8,985
Brand management
7,579
Markenführung
7,539
Brand image
6,704
Markenimage
6,664
Customer satisfaction
5,679
Deutschland
5,620
Online-Handel
5,603
Online retailing
5,592
Kundenzufriedenheit
5,517
USA
5,405
United States
5,088
Germany
5,006
Social Web
4,754
Social web
4,752
Online-Marketing
4,505
Internet marketing
4,492
Service quality
4,388
Einzelhandel
4,377
Dienstleistungsqualität
4,344
Brand
4,336
Markenartikel
4,328
Retail trade
4,303
Electronic Commerce
3,638
Werbewirkung
3,625
Verbraucherverhalten
3,589
Advertising effects
3,587
E-commerce
3,528
Experiment
3,453
Emotion
3,220
Advertising
3,026
Privater Konsum
2,940
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Undetermined
1,421
Free
548
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Article
2,196
Book / Working Paper
740
Journal
14
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2,104
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2,104
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131
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131
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108
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103
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83
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83
Hochschulschrift
63
Thesis
42
Collection of articles of several authors
41
Sammelwerk
41
Konferenzschrift
27
Aufsatzsammlung
23
Conference paper
15
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15
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11
Bibliografie enthalten
10
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10
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9
Textbook
8
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6
Fallstudie
6
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6
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6
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5
Sammlung
5
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4
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3
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3
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3
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3
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2
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2
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1
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2,817
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117
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13
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3
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3
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3
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2
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2
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1
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1
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1
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Author
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Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Nordic Council of Ministers
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,906
USB Cologne (EcoSocSci)
38
EconStor
6
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1
Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
Saved in:
2
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
3
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
4
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
5
Impulse buying behavior in France and Sweden : an evaluation of how promotional tactics impact consumer behavior
Hultén, Peter
;
Vanyushyn, Vladimir
;
Atwal, Glyn
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10009384432
Saved in:
6
Advertising of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
7
Die Werbung mit dem Angebot von Waren unter Einstandspreis
Lindermann, Edgar
-
1975
Persistent link: https://www.econbiz.de/10000115578
Saved in:
8
Die Vorwegnahme der Sommer- und Winterschlussverkäufe
Berndorff, Christoph
-
1986
Persistent link: https://www.econbiz.de/10013262426
Saved in:
9
Effects of advertising on US non-alcoholic beverage demand : evidence from a two-stage Rotterdam model
Kinnucan, Henry W.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001636590
Saved in:
10
Effects of feature advertising and other promotions : a study of Swedish grocery retailing using scanner data
Holmberg, Carina
-
1992
Persistent link: https://www.econbiz.de/10000844885
Saved in:
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