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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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Advertising measurement and decision making
Robinson, Patrick J. - 1968
Persistent link: https://www.econbiz.de/10000670797
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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Advertising empirical generalizations: implications for research and action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10001420075
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Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
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Beyond advertising : creating value through all customer touchpoints
Wind, Yoram; Hays, Catharine Findiesen - 2016
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Persistent link: https://www.econbiz.de/10012682774