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Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301

Persistent link: https://www.econbiz.de/10003883890

Marketing communication - selected issues

Bajdak, Andrzej (contributor) - 2014

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Advertising and new media

Spurgeon, Christina - 2008 - 1. publ.

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Consumer attitudes and interactive digital advertising

Cheng, Julian Ming Sung; Blankson, Charles; Wang, … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 501-525

Persistent link: https://www.econbiz.de/10003874755

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

Adoption technologiebasierter Self-Service-Innovationen : Analyse der Wirkungsmechanismen im Entscheidungsprozess der Konsumenten

Harms, Ann-Kathrin - 2002 - 1. Aufl

Persistent link: https://www.econbiz.de/10001658211

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10012203297

A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India

Kumar, Ravi - In: GITAM journal of management : a quarterly publication … 17 (2019) 1, pp. 148-164

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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

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Beyond CPMs and Clickthroughs : Understanding Consumer Interaction with Web Advertising

Chatterjee, Patrali - 2014

Measuring effectiveness of online ads is of critical importance to the survival of the Web as an advertiser-supported medium. Present efforts in measuring performance of Web ads are concentrated on adapting measures used in traditional media to the online medium (Novak and Hoffman 1996). However...

Persistent link: https://www.econbiz.de/10014043292

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