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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Absatzforschung
Crisp, Richard D. - 1959
Persistent link: https://www.econbiz.de/10000512112
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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The marketing concept in action
Kaplan, Robert M. (contributor) - 1964
Persistent link: https://www.econbiz.de/10003596406
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Redmayne and Week's Market research
Redmayne, Paul; Weeks, Hugh - 1951 - 2d ed., rev. and rewritten
Persistent link: https://www.econbiz.de/10002731057
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Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus (contributor);  … - 1969
Persistent link: https://www.econbiz.de/10000575945
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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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Die Zielgruppenbestimmung als Grundlage der Absatzwerbung der Handelsbetriebe
Weimer, Harry - 1986
Persistent link: https://www.econbiz.de/10000730564
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491