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Kaiser, Harry M.
60
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48
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29
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29
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Yoon, Hye Jin
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Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
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Kloss, Ingomar
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IP Deutschland GmbH <Köln>
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Jahrbuch der Absatz- und Verbrauchsforschung
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NBER working paper series
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International journal of industrial organization
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Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
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SpringerLink / Bücher
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising
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NBER Working Paper
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Marketing : ZFP ; journal of research and management
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Markenartikel : das Magazin für Markenführung
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Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
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CESifo working papers
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1
Economic growth and
advertising
expenditure
in different media in different countries
Wurff, Richard van der
;
Bakker, Piet
;
Picard, Robert G.
- In:
The journal of media economics
21
(
2008
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10003743594
Saved in:
2
The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
Saved in:
3
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
4
Time-trend patterns in
advertising
expenditure
for Central, Eastern and other European countries
Zabkar, Vesna
;
Kosmelj, Katarina
- In:
Business strategies for economies in transition : book …
,
(pp. 241-252)
.
2008
Persistent link: https://www.econbiz.de/10003795529
Saved in:
5
The effects of
advertising
spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
6
The value relevance of major media
advertising
expenditures : some UK evidence
Ali Shah, Syed Zulfiqar
;
Stark, Andrew W.
;
Akbar, Saeed
- In:
The international journal of accounting : TIJA
44
(
2009
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10003862713
Saved in:
7
What matters most in
advertising
campaigns? : the relative effect of media
expenditure
and message content strategy
Putte, Bas van den
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 669-690
Persistent link: https://www.econbiz.de/10003887899
Saved in:
8
Wie viel Spendengelder sollten zum Einwerben von Spenden aufgewandt werden?
Dilger, Alexander
- In:
Nonprofit-Organisationen und Märkte : 7. …
,
(pp. 115-123)
.
2007
Persistent link: https://www.econbiz.de/10003428507
Saved in:
9
The direct and indirect effects of
advertising
spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
10
Erfolgsstudie Prospekt
Rametsteiner, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 45-48
Persistent link: https://www.econbiz.de/10003674497
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