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Wahrheit und Werbung
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Werbung
Ethik
12,139
Ethics
10,451
Advertising
9,723
Unternehmensethik
4,245
Business ethics
4,208
Werbewirkung
3,766
Advertising effects
3,712
Konsumentenverhalten
3,562
Consumer behaviour
3,554
Theorie
3,318
Theory
3,265
Wirtschaftsethik
2,949
Economic ethics
2,750
Online-Marketing
1,787
Internet marketing
1,782
USA
1,443
United States
1,222
Deutschland
1,173
Marketing
912
Corporate Social Responsibility
848
Corporate social responsibility
835
Markenführung
771
Brand management
767
Welt
719
Führungsstil
711
Leadership style
709
World
706
Marketingmanagement
698
Germany
690
Marketing management
677
advertising
642
Experiment
622
Social Web
581
Social web
580
Entscheidung
512
Entscheidungstheorie
510
Decision
504
Decision theory
501
Markenimage
483
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Undetermined
3,264
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1,912
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Article
7,565
Book / Working Paper
6,093
Journal
128
Database
1
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1
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Article in journal
5,512
Aufsatz in Zeitschrift
5,512
Graue Literatur
811
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811
Aufsatz im Buch
707
Book section
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Working Paper
652
Arbeitspapier
616
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
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19
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19
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19
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19
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17
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English
9,597
German
2,178
Undetermined
1,908
French
63
Russian
25
Swedish
18
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10
Dutch
10
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9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
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3
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2
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
55
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,380
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
1
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10
of
13,788
Sort
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date (newest first)
date (oldest first)
1
Werbung
. Und Moral
Nickel, Volker
-
1997
Persistent link: https://www.econbiz.de/10000626646
Saved in:
2
Irreführende
Werbung
Raffée, Hans
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000049959
Saved in:
3
Lockvogelwerbung : die werbepolitisch motivierte Preisunterbietung als unlauterer Wettbewerb
Jetzer, Rolf P.
;
Jetzer, Rolf Peter
-
1979
Persistent link: https://www.econbiz.de/10000005841
Saved in:
4
Ethik
in der
Werbung
Nell-Breuning, Oswald von
- In:
Vorträge der Bundestagung BDW
(
1963
),
pp. 39-55
Persistent link: https://www.econbiz.de/10003639053
Saved in:
5
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
6
The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.
;
Murphy, Patrick E.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
Saved in:
7
Ethical challenges in advertising
Mohan, Krishna
- In:
Corporate ethics, governance, and social responsibility …
,
(pp. 47-50)
.
2009
Persistent link: https://www.econbiz.de/10003881092
Saved in:
8
The primacy of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10003881213
Saved in:
9
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
10
The place of ethical theory in business ethics
Audi, Robert
- In:
The Oxford handbook of business ethics
,
(pp. 46-69)
.
2010
Persistent link: https://www.econbiz.de/10003976474
Saved in:
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