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Advertising, price and hotel service quality : a signalling perspective
Chiu, Hsien-hung; Chen, Chiang-ming - In: Tourism economics : the business and finance of tourism … 20 (2014) 5, pp. 1013-1025
Persistent link: https://www.econbiz.de/10010465790
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Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri - In: Modern economy 5 (2014) 8, pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
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Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming; Wang, Yulan; Gan, Xianghua - In: Journal of the Operational Research Society : OR 67 (2016) 2, pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
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Influence of Advertising, Price, and Quality of Service on Purchase Decisions on the Shopee Application (Studies at State University of Jakarta Students)
Yogasuria, Chika Octavianti; Usman, Osly - 2021
This study discusses the effect of advertising, price, and service quality on purchasing decisions on the Shopee application at the State University of Jakarta using quantitative research methods. The purpose of this study was to find out whether there was a positive influence between...
Persistent link: https://www.econbiz.de/10013240911
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Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
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Proactive management of customer relationship quality : an empirical investigation of mobile phone companies
Dinulescu, Catalin C.; Visinescu, Lucian L.; Prybutok, … - In: Journal of decision systems 27 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10012164222
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Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
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Online platform quality, discount, and advertising : a theoretical analysis
Poddar, Sangita; Banerjee, Tanmoyee; Banerjee, Swapnendu - In: IIMB management review 34 (2022) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10014266981