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~subject:"Werbung"
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Werbung und Kommunikation
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Werbung
Kongress
20,617
Deutschland
2,631
Wirtschaftspsychologie
1,905
Economic psychology
1,658
Werbepsychologie
1,177
Theorie
1,164
Theory
1,113
Konferenz
1,082
Psychology of advertising
1,057
Germany
1,047
Conference
963
USA
956
Aufsatzsammlung
931
Europa
749
Deutschland <Bundesrepublik>
699
Welt
692
World
691
Europäische Union
667
Konsumentenverhalten
602
Consumer behaviour
599
Unternehmen
551
Geschichte
486
Entwicklungsländer
460
Wirtschaftspolitik
453
Behavioral economics
437
Verhaltensökonomik
437
Management
431
United States
426
Werbewirkung
419
Wirtschaft
417
Globalisierung
415
Psychologie
399
Advertising effects
397
Osteuropa
396
EU countries
390
EU-Staaten
390
Wirtschaftsentwicklung
357
Marketing
310
Internationaler Vergleich
288
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Undetermined
75
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20
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Article
166
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159
Journal
4
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Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatz im Buch
29
Book section
29
Hochschulschrift
23
Konferenzschrift
23
Thesis
17
Collection of articles of several authors
16
Sammelwerk
16
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
11
Bibliography included
11
Arbeitspapier
7
Conference proceedings
7
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7
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6
Lehrbuch
6
Textbook
6
Bibliographie
2
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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Language
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English
247
German
64
Undetermined
12
French
3
Polish
2
Russian
1
Author
All
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Yilmaz, Recep
3
Yoon, Sukki
3
Alwitt, Linda F.
2
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Jhally, Sut
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Leiss, William
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
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Institution
All
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Society for Opinion and Marketing Research
2
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Marketing Association
1
Berliner Kommunikations-Forum
1
Bund Deutscher Werbeberater
1
Bund Schweizer Werbeagenturen
1
Conference of the Research Project From Advertising to Communication <1, 1994, Berlin>
1
Copenhagen Symposium <1, 1989>
1
DWK <2, 2003, München>
1
Deutsche Gesellschaft für Ernährung / Sektion Baden-Württemberg
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Ernährungsfachtagung <Deutsche Gesellschaft für Ernährung, Sektion Baden-Württemberg, 7, 2000, Stuttgart>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
European Workshop on Consumer Law <5, 1986, Louvain>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Internationaler Kongreß über Werbung als Forschungsgebiet und Lehrfach der Hochschulen <1966, Köln>
1
Julius-Maximilians-Universität Würzburg
1
Management-Symposium <Österreichische Werbewissenschaftliche Gesellschaft, 1997, Wien>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Plenum der Werbung, Jahresveranstaltung der 40 Verbände des ZAW <2002, Berlin>
1
Reichstagung Deutsche Werbung
1
Seminar on Effective Advertising <1983, Monte Carlo>
1
Seminar on How Advertising Works and How Promotions Work <1991, Amsterdam>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Vereinte Nationen / Division for Public Economics and Public Administration
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Winter Educators' Conference <1985, Phoenix, Ariz.>
1
Zentralverband der Deutschen Werbewirtschaft
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
7
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sammlung Göschen
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Beiträge zum Produkt-Marketing
1
Beltz-Monographien / Psychologie
1
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Source
All
ECONIS (ZBW)
290
USB Cologne (EcoSocSci)
38
OLC EcoSci
1
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1
Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F.
(
contributor
)
- In:
Advertising and consumer psychology : selected papers …
2]
(
1985
)
Persistent link: https://www.econbiz.de/10004665433
Saved in:
2
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
3
The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A.
-
1983
Persistent link: https://www.econbiz.de/10000734132
Saved in:
4
Arbeitshandbuch 'Werbung'
Wilkes, Malte W.
;
Richter, Helma
-
1982
Persistent link: https://www.econbiz.de/10000559538
Saved in:
5
Werbepsychologische Untersuchungsmethoden : experimentelle Forschungs- und Prüfverfahren
Spiegel, Bernt
-
1958
Persistent link: https://www.econbiz.de/10000589017
Saved in:
6
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
7
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
8
Die zündende Idee : mit Frechheit werben (und verkaufen!)
Lois, George
;
Pitts, Bill
-
1993
Persistent link: https://www.econbiz.de/10000374456
Saved in:
9
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
10
Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
Saved in:
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