//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Instant advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
10,327
Marketing
6,689
Deutschland
4,873
Konsumentenverhalten
4,481
Consumer behaviour
4,459
Werbewirkung
4,081
Theorie
4,042
Theory
3,993
Advertising effects
3,969
Germany
3,862
Marketingmanagement
2,665
Online-Marketing
2,550
Internet marketing
2,452
Marketing management
2,219
Electronic Commerce
1,813
Markenführung
1,799
Brand management
1,793
Verbraucherverhalten
1,600
Beziehungsmarketing
1,581
Markenpolitik
1,579
Relationship marketing
1,564
Unternehmen
1,510
Kundenmanagement
1,482
advertising
1,374
USA
1,286
Internet
1,251
Marktforschung
1,181
Strategisches Management
1,087
United States
1,067
Social Web
988
Social web
988
Markenartikel
930
Management
920
Markenimage
880
Erfolgsfaktor
853
Öffentlichkeitsarbeit
807
Aufsatzsammlung
794
Internationales Marketing
793
Market research
772
more ...
less ...
Online availability
All
Undetermined
3,228
Free
1,834
Type of publication
All
Article
6,152
Book / Working Paper
5,170
Journal
120
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,430
Aufsatz in Zeitschrift
5,430
Graue Literatur
800
Non-commercial literature
800
Aufsatz im Buch
701
Book section
701
Working Paper
618
Arbeitspapier
600
Hochschulschrift
349
Collection of articles of several authors
215
Sammelwerk
215
Thesis
202
Konferenzschrift
128
Aufsatzsammlung
125
Lehrbuch
115
Textbook
99
Dissertation u.a. Prüfungsschriften
96
Bibliografie enthalten
71
Bibliography included
71
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Conference proceedings
48
Wörterbuch
43
Ratgeber
35
Reprint
32
Guidebook
29
Collection of articles written by one author
28
Sammlung
28
Bibliographie
27
Handbook
23
Handbuch
23
Enzyklopädie
21
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Bibliografie
18
Glossar enthalten
17
more ...
less ...
Language
All
English
9,303
German
1,757
Undetermined
317
French
47
Russian
23
Swedish
10
Italian
9
Polish
7
Danish
5
Dutch
5
Finnish
4
Spanish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
26
Kind, Hans Jarle
26
Nickel, Volker
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Schweiger, Günter
21
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
19
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Dave, Dhaval
16
Hackley, Christopher E.
16
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
15
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
American Marketing Association
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
more ...
less ...
Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
10,150
USB Cologne (EcoSocSci)
1,240
USB Cologne (business full texts)
26
EconStor
20
ArchiDok
6
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
11,444
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creative strategy in
advertising
Jewler, A. Jerome
;
Drewniany, Bonnie L.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004720040
Saved in:
2
Creative strategy in
advertising
Jewler, A. Jerome
;
Drewniany, Bonnie L.
-
2005
-
8. ed.
Persistent link: https://www.econbiz.de/10004411001
Saved in:
3
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004724414
Saved in:
4
Creative strategy in
advertising
Jewler, A. Jerome
;
Drewniany, Bonnie L.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004895481
Saved in:
5
The
advertising
concept book : think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill.
Barry, Pete
-
2008
Persistent link: https://www.econbiz.de/10004918462
Saved in:
6
The DIY guide to powerful publicity
Ali, Moi
-
2006
Persistent link: https://www.econbiz.de/10004873215
Saved in:
7
Kick ass business copywriting in 10 easy steps : build the buzz and sell the sizzle
Gunelius, Susan
-
2008
Persistent link: https://www.econbiz.de/10004924758
Saved in:
8
Copywriting : successful writing for design,
advertising
and marketing
Shaw, Mark
-
2009
Persistent link: https://www.econbiz.de/10004930903
Saved in:
9
Unethical practices of
advertising
in Bangladesh : a case study on some selective products
Huq, Sheikh Majedul
;
Nekmahmud, Md.
;
Aktar, Mst. Shuly
- In:
International journal of economics, finance and …
4
(
2016
)
1
,
pp. 10-19
Persistent link: https://www.econbiz.de/10011534644
Saved in:
10
Lexikon der Werbung
Pflaum, Dieter
(
ed.
);
Bäuerle, Ferdinand
(
contributor
)
-
1995
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000541970
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->