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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Cherish your loved ones : the role of the feeling of care and security in advertising
Huber, Frank; Meyer, Frederik; Weihrauch, Andrea; … - In: The international review of retail, distribution and … 24 (2014) 2, pp. 213-230
Persistent link: https://www.econbiz.de/10010367005
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Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.; Shipper, Jeffrey - In: The journal of consumer marketing 31 (2014) 5, pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
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Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies
Menon, Satya; Soman, Dilip - 1999
Persistent link: https://www.econbiz.de/10001412774
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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The allure of arrogance : how relationship formation motives enhance consumer preferences for arrogant communications
Senyuz, Aysu; Hasford, Jonathan - In: Journal of business research : JBR 139 (2022), pp. 106-120
Persistent link: https://www.econbiz.de/10013194153
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan; Overton, Holly - In: International journal of advertising : the review of … 41 (2022) 2, pp. 354-381
Persistent link: https://www.econbiz.de/10013207356