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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Advertising to businesses : does creativity matter?
Baack, Daniel W.; Wilson, Rick T.; Dessel, Maria M. van; … - In: Industrial marketing management : the international … 55 (2016), pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.; Wilson, Rick T.; Till, Brian D. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
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Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.; Baack, Daniel W. - In: Journal of international marketing 20 (2012) 2, pp. 96-115
Persistent link: https://www.econbiz.de/10009564449
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434833