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~subject:"Werbung"
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Werbung
promotion
596
Promotion
475
Consumer behaviour
108
Erwerbsverlauf
105
Konsumentenverhalten
103
Occupational attainment
91
Verkaufsförderung
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buyer behavior
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marketing
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Theorie
38
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Pricing strategy
31
Preismanagement
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advertising
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pricing
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pricing research
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Women workers
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Managers
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Markenführung
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price
25
Einzelhandel
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Gender discrimination
23
Online-Marketing
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Retail trade
23
Geschlechterdiskriminierung
22
Marketingmanagement
22
PROMOTION
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Adefulu, Adesoga
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
Acta Universitatis Danubius / Oeconomica
1
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American journal of agricultural economics
1
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1
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1
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1
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1
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1
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1
Journal of promotion management : innovations in planning and applied research
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Journal of wine economics
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Palgrave Studies in Marketing, Organizations and Society
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ECONIS (ZBW)
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1
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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2
Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia
;
Wang, Cheng Lu
;
Hwang, Seokyoun
;
Jin, Fei
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
Saved in:
3
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
4
Everybody loves Joe
Balfanz, Henry B.
;
Brunswick, Gary J.
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10009786499
Saved in:
5
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
6
Promoting a reputation for quality
Hauser, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011565950
Saved in:
7
Strength protection for geographical indications :
promotion
incentives and welfare effects
Menapace, Luisa
;
Moschini, Giancarlo
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1030-1048
Persistent link: https://www.econbiz.de/10010416437
Saved in:
8
The effect of regulated competition on pharmaceutical advertising and
promotion
David, Guy
;
Markowitz, Sara
- In:
Eastern economic journal
41
(
2015
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
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9
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
10
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
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