Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Herausforderungen an den Kunde...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Social Web
20,758
Social web
20,727
Online-Marketing
13,229
Internet marketing
13,113
Consumer behaviour
7,817
Konsumentenverhalten
7,797
Relationship marketing
3,835
Beziehungsmarketing
3,831
Customer service
3,466
Electronic Commerce
3,395
E-commerce
3,190
Kundenservice
3,073
Viral marketing
2,896
Virales Marketing
2,894
Online-Handel
2,835
Online retailing
2,831
Soziales Netzwerk
2,488
Markenführung
2,348
Brand management
2,347
Social network
2,308
Internet
2,265
Werbewirkung
2,236
Advertising effects
2,226
Advertising
1,910
Social media
1,785
Digitalisierung
1,751
social media
1,702
Customer satisfaction
1,700
Digitization
1,689
Kundenzufriedenheit
1,643
Service quality
1,599
Deutschland
1,581
Dienstleistungsqualität
1,541
Marketingmanagement
1,523
Germany
1,518
Marketing management
1,493
Markenimage
1,333
Brand image
1,324
USA
1,246
more ...
less ...
Online availability
All
Undetermined
948
Free
448
Type of publication
All
Article
1,360
Book / Working Paper
546
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,270
Aufsatz in Zeitschrift
1,270
Aufsatz im Buch
92
Book section
92
Graue Literatur
89
Non-commercial literature
89
Arbeitspapier
76
Working Paper
76
Collection of articles of several authors
31
Sammelwerk
31
Aufsatzsammlung
22
Hochschulschrift
22
Conference paper
16
Konferenzbeitrag
16
Konferenzschrift
15
Thesis
7
Case study
3
Conference proceedings
3
Fallstudie
3
Festschrift
3
Lehrbuch
3
Article
2
Guidebook
2
Ratgeber
2
Textbook
2
Collection of articles written by one author
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Sammlung
1
Wörterbuch
1
more ...
less ...
Language
All
English
1,860
German
47
Polish
1
Russian
1
Swedish
1
Author
All
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Hudders, Liselot
10
Sayedi, Amin
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Reijmersdal, Eva A. van
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Pitt, Leyland F.
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
Bliemel, Friedhelm
5
Chintagunta, Pradeep K.
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
7
American Marketing Association
4
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
88
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
42
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
Psychology & marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising
12
Journal of marketing
12
Journal of marketing research
11
Marketing science
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Young consumers : insight and ideas for responsible marketers
10
Operations research
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
Marketing intelligence & planning
7
NBER working paper series
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,899
USB Cologne (EcoSocSci)
7
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
1,909
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
3
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
4
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
5
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
6
Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
7
Advertising campaigns : new rules for gambling
Russell, Tom
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003519494
Saved in:
8
Strategic uses of alternative media : just the essentials
Blakeman, Robyn
-
2011
Persistent link: https://www.econbiz.de/10009303432
Saved in:
9
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
10
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
