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Wu, Yue; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8045-8061

Persistent link: https://www.econbiz.de/10014279622

The Impact of Advertising on Media Bias

Gal-Or, Esther - 2018

In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets. The profile of the readers matters since advertisers...

Persistent link: https://www.econbiz.de/10012940602

Media concentration and consumer product prices

Dukes, Anthony (contributor) - 2005

Persistent link: https://www.econbiz.de/10003156229

Economics of advertising : the role of commercial media

Dukes, Anthony - In: Handbook on the economics of the media, (pp. 107-122). 2015

Persistent link: https://www.econbiz.de/10011339823

The advertising market in a product oligopoly

Dukes, Anthony - In: The journal of industrial economics 52 (2004) 3, pp. 327-348

Persistent link: https://www.econbiz.de/10002341045

Regulating deceptive advertising : false claims and skeptical consumers

Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806

Persistent link: https://www.econbiz.de/10012294607

In-store media and channel management

Dukes, Anthony (contributor); Liu, Yunchuan (contributor) - 2007

Persistent link: https://www.econbiz.de/10003497838

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Skippable ads : interactive advertising on digital media platforms

Dukes, Anthony; Liu, Qihong; Shuai, Jie - In: Marketing science 41 (2022) 3, pp. 528-547

Persistent link: https://www.econbiz.de/10013363779

The consumption of advertising in the digital age : attention and ad content

Dukes, Anthony; Liu, Qihong - In: Management science : journal of the Institute for … 70 (2024) 4, pp. 2086-2106

Persistent link: https://www.econbiz.de/10014519900