Similar Search Results

Application of regulatory focus theory to search advertising

Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502

Persistent link: https://www.econbiz.de/10010459751

Correlation of common knowledge variables and search engine marketing elements

Girčys, Aurimas Paulius - In: International journal of business and emerging markets … 7 (2015) 2, pp. 170-185

Persistent link: https://www.econbiz.de/10011407237

Always be testing : the complete guide to Google Website Optimizer

Eisenberg, Bryan; Quarto-vonTivadar, John; Davis, Lisa T. - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10004918537

Multichannel advertising : does print advertising affect search engine advertising?

Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756

Persistent link: https://www.econbiz.de/10010429764

Effects of online and offline advertising and their synergy on direct telephone sales

Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10014461656

Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks

North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471

Persistent link: https://www.econbiz.de/10012512674

Internet advertising of a Croatian tourist product in Chinese and Russian market

Generalić, Ivan; Šimunić, Mislav - 2020

Persistent link: https://www.econbiz.de/10012602127

Search advertising and information discovery : are consumers averse to sponsored messages?

Sahni, Navdeep S.; Zhang, Charles - 2020

We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...

Persistent link: https://www.econbiz.de/10012244407

Are consumers averse to sponsored messages? : the role of search advertising in information discovery

Sahni, Navdeep S.; Zhang, Y. Charles - In: Quantitative marketing and economics : QME 22 (2024) 1, pp. 63-114

Persistent link: https://www.econbiz.de/10014515873

Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa

Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458

Persistent link: https://www.econbiz.de/10003771478

1
2
3
4
5
6
7
8
9
10
Next
Last