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Werbung
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7
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7
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6
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6
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6
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5
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4
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4
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3
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1
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Journal of advertising research
37
International journal of advertising : the review of marketing communications
36
Journal of business research : JBR
34
Journal of advertising
31
Journal of marketing communications
31
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of promotion management : innovations in planning and applied research
13
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
The journal of brand management : an international journal
10
Journal of retailing and consumer services
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
SpringerLink / Bücher
6
International journal of consumer studies
5
Journal of current issues and research in advertising : JCIRA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
European journal of operational research : EJOR
4
International journal of production economics
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Report / Marketing Science Institute
4
Research
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
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ECONIS (ZBW)
1,024
USB Cologne (EcoSocSci)
46
EconStor
4
RePEc
1
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1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
3
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
4
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
5
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
Brand
names and perceived value
Holstius, Karin
;
Paltschik, Mikael
-
1982
Persistent link: https://www.econbiz.de/10003580419
Saved in:
7
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
8
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
9
How does
brand
marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
10
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
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