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Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013

Persistent link: https://www.econbiz.de/10009736152

Advertising, product quality, and complex evolving marketing systems

Verbeke, Willem J. M. I. - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 2, pp. 143-158

Persistent link: https://www.econbiz.de/10001137462

Consumer self-reported and testosterone responses to advertising of luxury goods in social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127

Persistent link: https://www.econbiz.de/10012583873

Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context

Pozharliev, Rumen; Verbeke, Willem J. M. I.; Bagozzi, … - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 351-362

Persistent link: https://www.econbiz.de/10011744280

How songs from growing up and viewers' attachment styles affect video ads' effectiveness

Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233

Persistent link: https://www.econbiz.de/10013465222

Advertising-Induced Embarrassment

Puntoni, S.; de Hooge, Ilona; Verbeke, Willem - 2013

Consumer embarrassment is an important concern for marketers. Yet, little is knownabout embarrassment in passive situations like advertising viewing. The authors investigate when and why consumers experience embarrassment as a result of exposure to socially sensitive advertisements. The theory...

Persistent link: https://www.econbiz.de/10014158819