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Werbung als Investition
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Werbung
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Type of publication
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Book / Working Paper
72
Article
7
Type of publication (narrower categories)
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Hochschulschrift
8
Arbeitspapier
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Mikroform
1
Working Paper
1
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Language
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English
42
German
19
Undetermined
18
Author
All
Sandage, Charles Harold
3
Backman, Jules
2
Barban, Arnold M.
2
Dirksen, Charles J.
2
Frey, Albert Wesley
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Aaker, David A.
1
Albion, Mark S.
1
Anderson, Robert L.
1
Arnold, Dieter
1
Barry, Thomas E.
1
Beike, Peter
1
Bhattacharyya, M. N.
1
Bohrer, Peter
1
Borden, Neil H.
1
Brandenburg, Achim
1
Broadbent, Simon
1
Brozen, Yale
1
Cable, John
1
Callahan, Francis Xavier
1
Clarke, James Harris
1
Clement, Wendell Emile
1
Cohen, Dorothy
1
Colley, Russel H.
1
Collins, Richard A.
1
Comanor, William S.
1
Cowling, Keith
1
Crawford, John W.
1
Czap, Hans
1
Deal, Kenneth Raymond
1
Dommermuth, William P.
1
Dunn, S. Watson
1
Farris, Paul W.
1
Ferguson, James M.
1
Ferguson, James Milton
1
Frantz, Ulrich
1
Geneen, Harold S.
1
Hahn, John
1
Hallig, Klaus
1
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Institution
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Committee on Advertising
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Gruner + Jahr AG & Co, Marketing Service
1
Institute of Practitioners in Advertising <London>
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
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Published in...
All
Abhandlungen zur Werbewissenschaft und Werbepraxis
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Prentice-Hall international series in management
2
AAW-Schriftenreihe zur angewandten Wirtschaftswissenschaft / B
1
Absatzwirtschaft
1
Beiträge zur Mittelstandsforschung
1
Betriebswirtschaftliche Schriften : BWS
1
Business topics
1
G+J Schriftenreihe
1
International business and management series
1
Kohlhammer Edition Marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Philippine studies : historical & ethnographic viewpoints
1
Prentice-Hall behavioral sciences in business series
1
Publications in operations research
1
Schriftenreihe Unternehmungsführung im Gewerbe
1
Schriftenreihe Wirtschaftswissenschaftliche Forschung und Entwicklung
1
The American journal of economics and sociology
1
The Harbrace series in business and economics
1
The Key issues lecture series
1
The Wiley marketing series
1
The review of economics and statistics
1
Vertriebswirtschaftliche Abhandlungen des Instituts für Industrielle Verbrauchsforschung und Vertriebsmethoden an der Technischen Universität Berlin
1
Volkswirtschaftliche Schriften
1
Warwick economic research papers
1
Working Papers in Economics, University of Queensland, Department of Economics
1
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Source
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ECONIS (ZBW)
79
Showing
1
-
10
of
79
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1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
2
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
3
Werbung und Wettbewerb
Backman, Jules
-
1971
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
Saved in:
4
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
5
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
6
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
7
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
Saved in:
8
Werbepolitik multinationaler Unternehmungen
Steffens, Silvia
-
1982
Persistent link: https://www.econbiz.de/10000072174
Saved in:
9
Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
-
1975
Persistent link: https://www.econbiz.de/10000042218
Saved in:
10
Advertising and society
Brozen, Yale
(
ed.
);
Geneen, Harold S.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000327963
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