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Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita; Ang, Swee Hoon - In: Gadjah Mada international journal of business 22 (2020) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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A study of the relationship between using Instagram and purchase intention
Amornpashara, Nuttamon; Rompho, Nopadol; … - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10011536432
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp,. Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
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Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.; Ouden, Hanny den - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
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A hedonic value-based consumer continuance intention model toward location-based advertising
Lê Xuân Cù - In: REGE revista de gestão 31 (2024) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10014528508
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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh; Deshpande, Aparna; Menon, Ajit; Perri, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses
Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10010497766