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Werbung
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Relationship marketing
26,361
Beziehungsmarketing
25,686
Marketingmanagement
17,141
Marketing management
16,550
Theorie
12,993
Theory
12,821
Brand management
9,072
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9,019
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8,370
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8,157
Brand image
7,381
Deutschland
7,373
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7,339
Social Web
7,214
Social web
7,210
Germany
7,008
USA
6,740
Online-Marketing
6,726
Internet marketing
6,664
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6,454
Service quality
6,451
Dienstleistungsqualität
6,390
Online-Handel
6,316
Online retailing
6,300
Marketing
5,828
Electronic Commerce
5,036
Viral marketing
4,916
Virales Marketing
4,896
E-commerce
4,854
Einzelhandel
4,846
Retail trade
4,791
Brand
4,751
Markenartikel
4,743
Werbewirkung
4,076
Advertising effects
4,032
Advertising
3,613
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3,600
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3,599
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605
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Bruhn, Manfred
20
Septianto, Felix
20
Kaiser, Harry M.
19
Eisend, Martin
18
Pelsmacker, Patrick de
17
Gierl, Heribert
15
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Diehl, Sandra
12
Rosengren, Sara
12
Dens, Nathalie
11
Wu, Linwan
11
Choi, Yung Kyun
10
Pepels, Werner
10
Boerman, Sophie C.
9
Chan, Kara
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Percy, Larry
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Czarnecka, Barbara
7
Hackley, Christopher E.
7
Keller, Kevin Lane
7
Kim, Kacy K.
7
King, Karen Whitehill
7
Malik, Garima
7
Moser, H. R.
7
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Springer Fachmedien Wiesbaden
15
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8
National Bureau of Economic Research
8
American Marketing Association
6
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Deutschland / Bundeswehr / Universität Hamburg
1
Duncker & Humblot
1
Erasmus Research Institute of Management
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
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International journal of advertising : the review of marketing communications
130
Journal of business research : JBR
102
Journal of marketing communications
102
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
76
Journal of promotion management : innovations in planning and applied research
52
International journal of internet marketing and advertising : IJIMA
46
Journal of promotion management : JPM
46
Journal of retailing and consumer services
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising
42
Journal of advertising : official publication of the American Academy of Advertising
42
Psychology & marketing
42
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing letters : a journal of research in marketing
20
Journal of current issues and research in advertising
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of global marketing
18
Journal of business ethics : JOBE
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
SpringerLink / Bücher
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of historical research in marketing
15
Marketing intelligence & planning
15
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of Islamic marketing : JIMA
12
Quantitative marketing and economics : QME
12
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ECONIS (ZBW)
3,508
USB Cologne (EcoSocSci)
55
EconStor
8
USB Cologne (business full texts)
1
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1
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
Saved in:
2
Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
3
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
4
Communicating customer value based on modern technologies
Czarniewski, Sławomir
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
Saved in:
5
Consumer response to perceived value and generic advertising
Salois, Matthew J.
;
Reilly, Amber
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10010366787
Saved in:
6
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
7
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
10
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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