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Wirkung von Preisen und Werbung als Instrumente des Revenue Managements : eine empirische Untersuchung am Beispiel von integrierten Reiseveranstaltern
Schnetzer, Uwe - 2012
Als wichtige Akteure in der Tourismuswirtschaft stehen integrierte Reiseveranstalter vor der Herausforderung, fixe Kapazitäten bei einer schwankenden Nachfrage auszulasten. Zur Steuerung der Nachfrage werden die Marketing-Mix-Instrumente Preis und Werbung eingesetzt. Jedoch ist die Wirkung von...
Persistent link: https://www.econbiz.de/10014275523
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Pricing of on-line display advertising
Vudali, Madhu; Atherton, Andy - In: The Oxford handbook of pricing management, (pp. 121-137). 2012
Persistent link: https://www.econbiz.de/10009566510
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Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei; Xiao, Baichun; Wu, Lifang - In: European journal of operational research : EJOR 282 (2020) 2, pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
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Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Khorshidvand, Behrooz; Soleimani, Hamed; Sibdari, Soheil; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012434341
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A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Dye, Chung-Yuan; Hsieh, Tsu-Pang - In: European journal of operational research : EJOR 315 (2024) 2, pp. 654-667
Persistent link: https://www.econbiz.de/10014565251
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Optimal price/advertising menus for two-sided media platforms
DeValve, Levi; Pekeč, Saša - In: Operations research 70 (2022) 3, pp. 1629-1645
Persistent link: https://www.econbiz.de/10013366169
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A model for trade-up and change in considered brands
Allenby, Greg M.; Garratt, Mark J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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Differentiated effect of advertising : joint vs. separate consumption
Park, Sangwon; Nicolau, Juan L. - In: Tourism management : research, policies, practice 47 (2015), pp. 107-114
Persistent link: https://www.econbiz.de/10010499490