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Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Beziehungsmarketing
25,156
Relationship marketing
25,128
Markenführung
17,000
Brand management
16,978
Theorie
11,902
Theory
11,725
Markenimage
10,848
Brand image
10,633
Markenartikel
9,114
Brand
8,020
Kundenzufriedenheit
7,868
Customer satisfaction
7,865
Deutschland
7,449
Germany
6,805
USA
6,407
Social Web
6,282
Social web
6,276
Dienstleistungsqualität
6,199
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6,190
United States
6,170
Online-Handel
5,801
Online retailing
5,783
Iran
5,761
Online-Marketing
5,695
Internet marketing
5,626
Einzelhandel
4,827
Marketingmanagement
4,788
Marketing management
4,727
Retail trade
4,713
Electronic Commerce
4,593
E-commerce
4,412
Werbewirkung
4,166
Advertising effects
4,106
Verbraucherverhalten
3,571
Emotion
3,524
Experiment
3,449
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3,397
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Septianto, Felix
19
Gierl, Heribert
17
Eisend, Martin
16
Pelsmacker, Patrick de
16
Taylor, Charles Raymond
16
Dens, Nathalie
15
Dahlén, Micael
14
Rosengren, Sara
14
Diehl, Sandra
12
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Choi, Yung Kyun
8
Mooij, Marieke K. de
8
Quach, Sara
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Esch, Franz-Rudolf
7
Haley, Eric John
7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Rozendaal, Esther
7
Shin, Jiwoong
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Brunner, Christian Boris
6
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Springer Fachmedien Wiesbaden
12
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
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1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
107
Journal of marketing communications
99
Journal of advertising research
91
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
67
Journal of promotion management : innovations in planning and applied research
47
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
44
Journal of retailing and consumer services
40
Psychology & marketing
39
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
26
European journal of marketing : EJM
25
Health marketing quarterly
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of marketing
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing : ZFP ; journal of research and management
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
European journal of operational research : EJOR
11
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ECONIS (ZBW)
3,411
USB Cologne (EcoSocSci)
83
EconStor
9
RePEc
1
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1
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
4
Relationship of advertising appeals, corporate reputation and
brand
advocacy : the mediation role of
brand
loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
5
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
6
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Consumer response to point of purchase advertising for local brands
Collart, Alba J.
;
Palma, Marco A.
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
45
(
2013
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10009757133
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