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Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon; Jin, Zhongqi - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Marketing communications
Kitchen, Philip J. - In: A reader in marketing communications, (pp. 1-9). 2005
Persistent link: https://www.econbiz.de/10003292715
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Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali; Nelson, Richard Alan; Kitchen, Philip James - In: International journal of commerce and management 25 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488
Persistent link: https://www.econbiz.de/10012238107