//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceptional components of bra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Brand management
67
Markenführung
65
Consumer behaviour
51
Konsumentenverhalten
48
Marketing management
48
Marketingmanagement
47
Corporate reputation
39
Marketing
39
Brand image
36
Firmenimage
36
Markenimage
34
Public relations
26
Innovation
25
Relationship marketing
25
Beziehungsmarketing
22
Advertising
20
Corporate culture
19
Öffentlichkeitsarbeit
19
Social Web
18
Social web
18
Brand
17
Reputation
17
Multinationales Unternehmen
16
Unternehmenskultur
16
Communication
15
Markenartikel
14
Transnational corporation
14
Globalization
13
Kommunikation
13
Marketing communications
13
United Kingdom
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Internet marketing
12
Online-Marketing
12
Brand architecture
11
Globalisierung
11
International marketing
11
Lieferantenmanagement
11
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Arbeitspapier
1
Aufsatzsammlung
1
Bibliografie
1
Bibliographie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
12
Author
All
Kitchen, Philip J.
8
Foroudi, Pantea
2
Hussain, Shahzeb
2
Kerr, Gayle
2
Melewar, T. C.
2
Priporas, Constantinos-Vasilios
2
Schultz, Don E.
2
Beede, Park
1
Burgmann, Inga
1
Dennis, Charles
1
Eagle, Lynne C.
1
Jin, Zhongqi
1
Kanso, Ali
1
Kitchen, Philip James
1
Manyiwa, Simon
1
McColl, Rod
1
Mulhern, Frank J.
1
Nelson, Richard Alan
1
Pals, Heather
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Sabova, Maria
1
Yusef, Waleed
1
more ...
less ...
Published in...
All
A reader in marketing communications
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of commerce and management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Working paper / Department of Commerce, College of Business, Massey University
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
Saved in:
2
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
3
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
5
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
Saved in:
8
Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali
;
Nelson, Richard Alan
;
Kitchen, Philip James
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
Saved in:
9
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->