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Product, advertising, biometrics, price and promotion

Charan, Ashok - 2024

"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...

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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung

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The influence of alcohol on advertising perception and recall during a sports viewing experience

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Using eye tracking to assess the impact of advertising appeals on donor behavior

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Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements

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Personalized advertisements with integration of names and photographs : an eye-tracking experiment

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Comparing visual attention allocated to thematic, attribute and benefit sentences in advertising copy blocks : an eye tracking approach

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Storytelling, the scale of persuasion and retention : a neuromarketing approach

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The influence of image valence on the attention paid to charity advertising

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Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

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