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Werbung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Emotion
10,705
Theorie
10,139
Theory
9,953
Brand management
9,793
Markenführung
9,737
Relationship marketing
9,481
Beziehungsmarketing
9,447
Markenartikel
9,240
Brand
8,200
Brand image
7,561
Markenimage
7,549
Customer satisfaction
6,027
Kundenzufriedenheit
5,868
Online-Handel
5,609
Online retailing
5,599
USA
5,587
United States
5,315
Social Web
5,166
Social web
5,164
Deutschland
5,109
Online-Marketing
4,763
Internet marketing
4,749
Service quality
4,647
Dienstleistungsqualität
4,597
Germany
4,581
Einzelhandel
4,315
Retail trade
4,261
Werbewirkung
4,070
Advertising effects
4,016
Experiment
3,921
Electronic Commerce
3,656
Verbraucherverhalten
3,596
E-commerce
3,546
Advertising
3,339
Marketingmanagement
3,036
Marketing management
3,021
Pricing strategy
2,894
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Undetermined
1,522
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584
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Article
2,395
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910
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16
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2,267
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2,267
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156
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156
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125
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119
Aufsatz im Buch
107
Book section
107
Hochschulschrift
80
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55
Collection of articles of several authors
50
Sammelwerk
50
Aufsatzsammlung
32
Konferenzschrift
32
Bibliografie enthalten
16
Bibliography included
16
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15
Konferenzbeitrag
15
Case study
14
Conference proceedings
14
Fallstudie
14
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11
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10
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8
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7
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7
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7
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6
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6
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6
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5
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4
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3
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3
Festschrift
3
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3
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3
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3
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2
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2
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English
3,090
German
195
Undetermined
32
French
5
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3
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2
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2
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1
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1
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1
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1
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Author
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Septianto, Felix
21
Dahlén, Micael
15
Eisend, Martin
15
Gierl, Heribert
15
Pelsmacker, Patrick de
13
Rosengren, Sara
13
Taylor, Charles Raymond
13
Diehl, Sandra
12
Dens, Nathalie
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wheeler, Alina
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Haley, Eric John
7
Hayes, Jameson L.
7
King, Karen Whitehill
7
Moshary, Sarah
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
BDW, Deutscher Kommunikationsverband
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Centre de Droit et d'Economie du Sport
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Kommunikationsverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäische Kommission
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Frankreich / Conseil Économique et Social
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
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Published in...
All
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
81
Journal of advertising research
79
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
43
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
40
Journal of retailing and consumer services
40
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Journal of current issues and research in advertising
18
The journal of consumer marketing
18
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Young consumers : insight and ideas for responsible marketers
14
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
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Source
All
ECONIS (ZBW)
3,239
USB Cologne (EcoSocSci)
75
EconStor
7
Showing
1
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1
Sponsorship
and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
2
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
3
Neuromarketing strategies and their relationship with
brand
advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
4
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
5
The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
6
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
7
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
8
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
9
Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
10
Linking sports and sponsors
Wilber, Del
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 8-10
Persistent link: https://www.econbiz.de/10003706477
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