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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls

Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060

Persistent link: https://www.econbiz.de/10012623363

Competition in consumer shopping experience

Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933

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Fake discounts drive real revenues in retail

Ngwe, Donald - 2018

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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

Rath, Dr. Sabyasachi - 2010

long this tool has been very frequently used inside the retail malls using loads of creativity through the digital media … about understanding the ad recall and ad effectiveness in such context in select big national retail outlets. 300 consumers … the retail advertising …

Persistent link: https://www.econbiz.de/10014199005

The role of retail advertising from a consumer's point of view : a comparison between Germany and France

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Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

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The impact of different touchpoints on brand consideration

Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253

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Influences of the spokes-character on brand equity antecedents

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Segmenting consumer reactions to social network marketing

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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

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