Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do tourists' personality trait...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Social Web
20,629
Social web
20,598
Online-Marketing
13,170
Internet marketing
13,054
Persönlichkeitspsychologie
12,813
Personality psychology
12,534
Consumer behaviour
10,015
Konsumentenverhalten
10,008
Urlaubsverhalten
6,206
Holiday behaviour
6,185
Tourismus
5,102
Tourism
4,962
Tourismusmarketing
4,547
Tourism marketing
4,533
Electronic Commerce
3,341
Beziehungsmarketing
3,283
Relationship marketing
3,281
E-commerce
3,148
Markenführung
3,062
Brand management
3,061
Viral marketing
2,987
Virales Marketing
2,985
Online-Handel
2,784
Tourism industry
2,783
Tourismuswirtschaft
2,783
Online retailing
2,780
Soziales Netzwerk
2,620
Social network
2,436
Werbewirkung
2,411
Markenimage
2,405
Advertising effects
2,398
Brand image
2,388
Internet
2,272
Deutschland
2,257
Germany
2,124
Advertising
1,992
Destination management
1,975
Destinationsmanagement
1,975
USA
1,967
more ...
less ...
Online availability
All
Undetermined
1,001
Free
451
Type of publication
All
Article
1,441
Book / Working Paper
547
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,348
Aufsatz in Zeitschrift
1,348
Aufsatz im Buch
94
Book section
94
Graue Literatur
89
Non-commercial literature
89
Arbeitspapier
74
Working Paper
74
Collection of articles of several authors
28
Sammelwerk
28
Hochschulschrift
26
Aufsatzsammlung
21
Conference paper
17
Konferenzbeitrag
17
Konferenzschrift
11
Thesis
11
Case study
3
Fallstudie
3
Festschrift
3
Lehrbuch
3
Article
2
Conference proceedings
2
Guidebook
2
Ratgeber
2
Textbook
2
Collection of articles written by one author
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Sammlung
1
Wörterbuch
1
more ...
less ...
Language
All
English
1,944
German
45
Polish
1
Russian
1
Swedish
1
Author
All
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Hudders, Liselot
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Bergemann, Dirk
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Boerman, Sophie C.
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Reijmersdal, Eva A. van
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Pitt, Leyland F.
6
Shin, Woochoel
6
Stienmetz, Jason L.
6
Alleman, James H.
5
Athey, Susan
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
7
American Marketing Association
4
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
97
Journal of marketing communications
46
Journal of business research : JBR
45
International journal of internet marketing and advertising : IJIMA
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : innovations in planning and applied research
35
Journal of advertising research
34
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
19
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
Psychology & marketing
15
European journal of operational research : EJOR
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising
12
Journal of marketing
12
Marketing science
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Young consumers : insight and ideas for responsible marketers
10
Marketing letters : a journal of research in marketing
9
Operations research
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
Tourism management : research, policies, practice
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of current issues and research in advertising : JCIRA
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,982
USB Cologne (EcoSocSci)
6
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
1,991
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
Saved in:
2
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
3
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
4
The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
Saved in:
5
Effectiveness of traditional and digital advertising platforms for the marketing of tourism
Chiguvi, Douglas
-
2022
Persistent link: https://www.econbiz.de/10013503516
Saved in:
6
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
7
The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
8
Evaluating destination advertising
Stienmetz, Jason L.
;
Maxcy, Joel G.
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10010474699
Saved in:
9
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
10
Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
