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A meta-analysis of the effects...
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Werbung
Konsumentenverhalten
66
Consumer behaviour
65
Advertising
64
Advertising effects
56
Werbewirkung
56
Meta-analysis
36
Meta-Analyse
33
Internet marketing
24
Online-Marketing
24
Theorie
18
Deutschland
17
Marktforschung
17
Bibliometrie
16
Germany
16
Markenimage
16
Bibliometrics
15
Market research
15
Product Placement
15
Product placement
15
Theory
15
Betriebswirtschaftslehre
14
Brand image
14
Brand management
14
Markenführung
14
Business economics
12
Marketingmanagement
12
Social Web
12
Social web
12
Empirical method
11
Empirische Methode
11
Marketing management
11
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10
Geschlecht
10
Beziehungsmarketing
9
Children
9
Fernsehwerbung
9
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9
Kinder
9
Relationship marketing
9
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49
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9
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8
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English
63
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Eisend, Martin
48
Reijmersdal, Eva A. van
11
Boerman, Sophie C.
7
Rozendaal, Esther
7
Buijzen, Moniek
5
Rosengren, Sara
5
Berlo, Zeph M. C. van
4
Rößner, Anna
4
Voorveld, Hilde
4
Dahlén, Micael
3
Hudders, Liselot
3
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
2
Ivanov, Lachezar
2
Karpinska-Krakowiak, Malgorzata
2
Küster-Rohde, Franziska
2
Leigh, James H.
2
Segijn, Claire M.
2
Stathopoulou, Anastasia
2
Verlegh, Peeter
2
Zabkar, Vesna
2
Aa, Eva P. van der
1
Ang, Lawrence
1
Bayón, Tomás
1
Cauberghe, Veroline
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Dima, Alexandra L.
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
1
Huh, Jisu
1
Jäger, Tilmann
1
Kim, Eunah
1
Knoll, Silke
1
Koslow, Scott
1
Kruikemeier, Sanne
1
Kämmerer, Maren
1
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
8
Advances in advertising research
5
SpringerLink / Bücher
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
Cutting edge international research
1
European Advertising Academy / Research
1
European journal of marketing : EJM
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Psychology & marketing
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
63
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1
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
2
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
3
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
4
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
5
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
8
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
9
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
10
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
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