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Understanding trust in advertising

Lammert, Florenz - 2018

Persistent link: https://www.econbiz.de/10011917967

Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

Persistent link: https://www.econbiz.de/10011372835

How effective is location-targeted mobile advertising?

Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15

Persistent link: https://www.econbiz.de/10011339169

Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness

Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779

Persistent link: https://www.econbiz.de/10011760394

The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

The debate over doing good : corporate social perfomance and firm-idiosyncratic risk

Luo, Xueming; Bhattacharya, C. B. - In: MSI reports : working paper series (2008) 3, pp. 3-22

Persistent link: https://www.econbiz.de/10003793927

Investors' reactions to company advertisements : the persuasive effect of product-featuring ads

Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967

Persistent link: https://www.econbiz.de/10011298075

Can advertising investments counter the negative impact of shareholder complaints on firm value?

Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80

Persistent link: https://www.econbiz.de/10012176064

Investors’ Reactions to Company Advertisements : The Persuasive Effect of Product-Featuring Ads

Aspara, Jaakko - 2015

Purpose: This article focuses on product-featuring advertising targeted to stock investors — that is, ads that provide investors with impressions about the company's products, over and above financial information. The purpose is to explicate and test the psychological mechanisms by which such...

Persistent link: https://www.econbiz.de/10013030468

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168