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Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822

Persistent link: https://www.econbiz.de/10011976101

Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements

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The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance

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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

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Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands

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Social media marketing : comparative effect of advertisement sources

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Internet platforms' threats : Facebook, Google, etc.

Alleman, James H. - 2018

Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...

Persistent link: https://www.econbiz.de/10012012003

Competitive advertising on broadcasting channels and consumer welfare

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Consumer response to disclosures in digitally retouched advertisements

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Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy

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