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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Television advertising and children : methodological and publication trends
Hasan, Tania; Butt, Irfan - In: The marketing review 18 (2018) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10011961550
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Relevance of soft-sell and hard-sell advertising appeals for global consumer cultural positioning
Butt, Irfan; Mukerji, Bhasker; Shareef, Mahmud Akhter - In: Journal of customer behaviour 16 (2017) 3, pp. 263-279
Persistent link: https://www.econbiz.de/10011843591
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Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290
Persistent link: https://www.econbiz.de/10012200154