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Werbung
Advertising
60
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Werbewirkung
31
Brand image
20
China
20
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20
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19
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19
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18
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16
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16
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16
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12
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11
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11
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4
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4
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English
53
Author
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Taylor, Charles Raymond
37
Kwak, Hyokjin
7
Taylor, Charles Robert
7
Puzakova, Marina
6
Okazaki, Shintaro
5
Taylor, Charles R.
4
Mueller, Barbara
3
Andras, Trina Larsen
2
Lee, Doo-Hee
2
Raithel, Sascha
2
Schwaiger, Manfred
2
Baek, Tae Hyun
1
Banerjee, Somak
1
Bergkvist, Lars
1
Bergvist, Lars
1
Biswas, Abhijit
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Capella, Michael L.
1
Carlson, Les
1
Chang, Hua
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
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1
Diehl, Sandra
1
Dolezal, Michael
1
Dutta, Sujay
1
Franke, George R.
1
Grau, Stacy Landreth
1
Jeong, Haeyoung
1
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1
Kim, Juran
1
Kim, Seoyoung
1
Kozup, John C.
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lou, Chen
1
Mafael, Alexander
1
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1
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International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
11
Advances in international marketing
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Cross-cultural buyer behavior
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
New directions in international advertising research
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
1
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1
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
2
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
3
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
4
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
5
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
6
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
7
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
8
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
Saved in:
9
Advertising and COVID-19 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 587-589
Persistent link: https://www.econbiz.de/10012260238
Saved in:
10
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
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