In this study, we examine how a firm's advertising and R&D affects the firm's β-risk and idiosyncratic risk, which are metrics of interest to both finance executives and senior management. Due to the existence of non-normal finance data and heteroscedasticity, this study uses quantile...

The main objective of this study is to examine whether R&D, advertising, and the synergy between R&D and advertising influence shareholder value. We further investigate whether firm size moderates the market value effects of R&D, advertising and the synergy effect of R&D and advertising on...

This paper investigates the effect of monetary policies, mainly proxied by interest rate changes, on the relationship between advertising and subsequent net cash flows for Taiwan's mutual fund industry. Based on a comprehensive mutual fund dataset and allowing for a precise estimation of fund...