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Effects of Advertising and Product Placement on Television Audiences

Wilbur, Kenneth C.; Goeree, Michelle Sovinsky; Ridder, Geert - 2012

Digital video recorder proliferation and new commercial audience metrics are making television networks' revenues more … product placement affect television audiences. We estimate a random coefficients logit model of viewing demand for television …-time broadcast television from 2004 to 2007. We find that the median effect of a 10% rise in traditional advertising time is a 15 …

Persistent link: https://www.econbiz.de/10014047419

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81

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Key factors in understanding trends in Hollywood product placements from 2005 to 2015

Seipel, Melissa; Freeman, Jason; Brubaker, Pamela - In: Journal of promotion management : JPM 24 (2018) 6, pp. 755-773

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The effect of product placements on the evaluation of movies

Meyer, Jeffrey; Song, Reo; Ha, Kyoungnam - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 530-549

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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven

Pethig, Rüdiger (ed.); Blind, Sofia (contributor) - 1998

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Demographic differences in recall and recognition rates of in-game advertisements

Toh, Chee Yong; Leng, Ho Keat - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 187-196

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Synergy or interference : the effect of product placement on commercial break audience decline

Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science 33 (2014) 6, pp. 763-780

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Measuring the impact of product placement on children using digital brand integration

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Publicité est dans le film. <engl.>

Lehu, Jean-Marc - 2009 - 1st paperback ed.

Persistent link: https://www.econbiz.de/10003754068

Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?

Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10010228560

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