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Application of regulatory focus theory to search advertising
Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.; Mckiernan, Kyle - In: International journal of social entrepreneurship and … 6 (2021) 1, pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
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Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu; Meng, Yan; Zhuang, Xuhong - In: Journal of business research : JBR 121 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
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Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
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Emotional appeal in recruitment advertising and applicant attraction : unpacking national cultural differences
Han, Jing; Ling, Juan - In: Journal of organizational behavior : OB ; the internat. … 37 (2016) 8, pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael; Klucarova-Travani, Sona - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
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Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
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Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah; Padovano, Cynthia Morton - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 481-503
Persistent link: https://www.econbiz.de/10012179138