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Advances in Advertising Resear...
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Werbung
Consumer behaviour
72
Konsumentenverhalten
72
Advertising
49
Brand management
38
Meta-analysis
37
Markenführung
36
Meta-Analyse
34
Advertising effects
33
Werbewirkung
33
Markenimage
27
Brand image
25
Marktforschung
18
Theorie
18
Bibliometrie
17
Deutschland
17
Germany
17
Luxury goods
17
Luxusgüter
17
Bibliometrics
16
Market research
16
Beziehungsmarketing
15
Brand
15
Markenartikel
15
Relationship marketing
15
Theory
15
Betriebswirtschaftslehre
14
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14
Marketingmanagement
14
Online-Marketing
14
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13
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13
Social web
13
Business economics
12
Empirical method
11
Empirische Methode
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B-to-B-Marketing
10
Business-to-business marketing
10
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10
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Sammelwerk
8
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5
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2
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English
48
Author
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Eisend, Martin
47
Rosengren, Sara
5
Rößner, Anna
4
Dahlén, Micael
3
Voorveld, Hilde
3
Berlo, Zeph M. C. van
2
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Karpinska-Krakowiak, Malgorzata
2
Küster-Rohde, Franziska
2
Leigh, James H.
2
Stathopoulou, Anastasia
2
Verlegh, Peeter
2
Zabkar, Vesna
2
Ang, Lawrence
1
Bayón, Tomás
1
Borel, Laurence
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
1
Huh, Jisu
1
Jäger, Tilmann
1
Knoll, Silke
1
Koslow, Scott
1
Kämmerer, Maren
1
Laczniak, Russell N.
1
Langner, Tobias
1
Meijers, Marijn H. C.
1
Muldrow, Adrienne F.
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plagemann, Julia
1
Reijmersdal, Eva A. van
1
Rust, Roland T.
1
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
European Advertising Academy
7
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
4
Research
3
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
1
Gabler Research
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Springer eBook Collection
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ECONIS (ZBW)
48
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1
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
2
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
3
A meta-analysis of humor in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
4
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
5
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
6
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
7
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
8
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
9
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
10
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
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