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Making Progress in Forecasting
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Werbung
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Armstrong, Jon Scott
12
Green, Kesten C.
3
Carlson, Les
2
Du, Rui
2
Graefe, Andreas
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Lukeman, Gerry
2
Patnaik, Sandeep
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International journal of advertising : the quarterly review of marketing communications
5
European journal of marketing : EJM
2
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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1
Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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2
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
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3
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
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4
Evidence-based advertising : an application to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 743-767
Persistent link: https://www.econbiz.de/10009426413
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5
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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6
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
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7
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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8
Werbung mit Wirkung : bewährte Prinzipien überzeugend einsetzen
Armstrong, Jon Scott
-
2011
Persistent link: https://www.econbiz.de/10009303420
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9
Using quasi-experimental data to develop empirical generalizations for persuasive advertising
Armstrong, Jon Scott
;
Patnaik, Sandeep
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 170-175
Persistent link: https://www.econbiz.de/10003860548
Saved in:
10
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
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