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Werbung
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Brand management
17,500
Markenführung
17,086
Theorie
9,782
Theory
9,619
Relationship marketing
9,543
Beziehungsmarketing
9,506
Markenimage
8,990
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8,950
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6,254
Brand
6,229
Iran
6,043
Customer satisfaction
5,780
Kundenzufriedenheit
5,607
Online-Handel
5,495
USA
5,493
Online retailing
5,482
Social Web
5,406
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5,401
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5,198
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5,170
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5,088
Internet marketing
5,057
Germany
4,770
Service quality
4,485
Dienstleistungsqualität
4,435
Einzelhandel
4,433
Retail trade
4,376
Werbewirkung
3,939
Advertising effects
3,890
Electronic Commerce
3,706
E-commerce
3,571
Verbraucherverhalten
3,568
Marketingmanagement
3,471
Marketing management
3,465
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3,383
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3,323
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3,306
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Septianto, Felix
21
Eisend, Martin
16
Gierl, Heribert
15
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Dens, Nathalie
13
Dahlén, Micael
12
Diehl, Sandra
12
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Mueller, Barbara
7
Quach, Sara
7
Terlutter, Ralf
7
Wheeler, Alina
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Brunner, Christian Boris
6
Chen, Huan
6
Haley, Eric John
6
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8
National Bureau of Economic Research
8
American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
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Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
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1
Europa Verlag Ges. m.b.H. & Co. KG
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1
Forschungsgruppe Konsum und Verhalten
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Harvard Graduate School of Business Administration
1
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1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
102
Journal of marketing communications
97
Journal of advertising research
79
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
55
Journal of promotion management : innovations in planning and applied research
47
Journal of promotion management : JPM
44
Journal of advertising : official publication of the American Academy of Advertising
39
Psychology & marketing
39
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of international consumer marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of global marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
SpringerLink / Bücher
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
3,201
USB Cologne (EcoSocSci)
57
EconStor
9
RePEc
1
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1
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
5
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
6
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
7
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
8
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
9
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
10
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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