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Werbung
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Social Web
20,747
Social web
20,716
Online-Marketing
13,226
Internet marketing
13,110
Theorie
12,718
Theory
12,464
Relationship marketing
10,608
Beziehungsmarketing
10,579
Brand management
8,942
Markenführung
8,897
Werbewirkung
8,025
Advertising effects
7,798
Brand image
7,377
Markenimage
7,353
Online-Handel
6,746
Online retailing
6,731
USA
6,610
United States
6,324
Customer satisfaction
6,135
Deutschland
6,025
Kundenzufriedenheit
5,972
Electronic Commerce
5,882
Germany
5,632
E-commerce
5,604
Credibility
5,556
Soziale Werte
5,521
Social values
5,505
Glaubwürdigkeit
5,378
Advertising
5,368
Viral marketing
4,912
Virales Marketing
4,892
Service quality
4,721
Brand
4,673
Dienstleistungsqualität
4,673
Markenartikel
4,662
Einzelhandel
4,352
Retail trade
4,310
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2,289
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1,047
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3,716
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1,596
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27
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206
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122
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91
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74
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58
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42
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31
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19
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18
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18
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17
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16
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11
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11
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10
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10
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10
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9
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8
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8
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6
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6
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5
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5
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5
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4
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3
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285
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13
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4
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1
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Eisend, Martin
32
Pelsmacker, Patrick de
24
Septianto, Felix
24
Taylor, Charles Raymond
21
Gierl, Heribert
19
Yoon, Sukki
19
Diehl, Sandra
18
Rosengren, Sara
18
Dahlén, Micael
17
Stafford, Marla Royne
16
Wilbur, Kenneth C.
16
Yoon, Hye Jin
16
Kaiser, Harry M.
15
Choi, Yung Kyun
14
Dens, Nathalie
14
Hudders, Liselot
13
Jerath, Kinshuk
13
Okazaki, Shintaro
13
Sahni, Navdeep S.
13
Terlutter, Ralf
13
Campbell, Colin L.
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Tucker, Catherine E.
12
Wu, Linwan
12
Chan, Kara
11
Evans, Nathaniel J.
11
Ford, John B.
11
Poels, Karolien
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Wilson, Rick T.
11
Boerman, Sophie C.
10
Bonatti, Alessandro
10
Chang, Chingching
10
Dave, Dhaval
10
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Huh, Jisu
10
Malik, Garima
10
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National Bureau of Economic Research
22
Springer Fachmedien Wiesbaden
19
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
4
European Advertising Academy
3
IP Deutschland GmbH <Köln>
3
Peter Lang GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Shaker Verlag
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
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Published in...
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International journal of advertising : the review of marketing communications
195
International journal of advertising : the quarterly review of marketing communications
141
Journal of advertising research
140
Journal of business research : JBR
129
Journal of advertising : official publication of the American Academy of Advertising
121
Journal of marketing communications
120
Journal of advertising
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of promotion management : JPM
64
Journal of promotion management : innovations in planning and applied research
61
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
50
Journal of retailing and consumer services
49
European journal of marketing : EJM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of current issues and research in advertising : JCIRA
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Health marketing quarterly
37
Journal of current issues and research in advertising
32
SpringerLink / Bücher
30
Journal of marketing research : JMR
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of marketing
27
Marketing letters : a journal of research in marketing
27
Young consumers : insight and ideas for responsible marketers
27
European journal of operational research : EJOR
25
Journal of global marketing
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of business ethics : JOBE
23
Journal of international consumer marketing
23
NBER working paper series
22
Asia Pacific journal of marketing and logistics
21
Quantitative marketing and economics : QME
21
International journal of consumer studies
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing : ZFP ; journal of research and management
19
Journal of marketing research
18
NBER Working Paper
18
International journal of industrial organization
17
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Source
All
ECONIS (ZBW)
5,262
USB Cologne (EcoSocSci)
62
EconStor
10
OLC EcoSci
4
USB Cologne (business full texts)
1
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1
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
2
Influencer endorsements : how advertising disclosure and source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
8
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
9
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
10
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of
credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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