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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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Special issue: "Down Under"
Phau, Ian (contributor) - 2010
Persistent link: https://www.econbiz.de/10003974819
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The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy; Hartley, Nicole; Vanman, Eric; Phau, Ian - In: Journal of retailing and consumer services 31 (2016), pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Consumer attitude and intention toward ridesharing
Cheah, Isaac; Shimul, Anwar Sadat; Liang, Johan; Phau, Ian - In: Journal of strategic marketing 30 (2022) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505