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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention

Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311

Persistent link: https://www.econbiz.de/10010231773

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

Comparative advertising : citing or not the leading brand and its price

Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354

Persistent link: https://www.econbiz.de/10009788904

Children's socialization in consumption : the role of marketing

Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251

Persistent link: https://www.econbiz.de/10010416280

Can vague brand slogans promote desirable consumer responses?

Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294

Persistent link: https://www.econbiz.de/10010422971

Investors' reactions to company advertisements : the persuasive effect of product-featuring ads

Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967

Persistent link: https://www.econbiz.de/10011298075

Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth

Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255

Persistent link: https://www.econbiz.de/10012098687

Advertising and conspicuous consumption

Krähmer, Daniel - 2005

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …

Persistent link: https://www.econbiz.de/10010366557

The influence of changing advertising support on consumers' perceptions of brand prices

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131920

The influence of changing advertising commitment on consumers' perceptions of brand prices and added values

De Chernatony, Leslie - 1991

Persistent link: https://www.econbiz.de/10000131921

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