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Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
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Coordination of pricing, advertising, and production decisions for multiple products
Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521
Persistent link: https://www.econbiz.de/10011459037
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Price discrimination, advertising and competition
Simbanegavi, Witness - 2005
Persistent link: https://www.econbiz.de/10003243153
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Brand meaning
Batey, Mark - 2008
Persistent link: https://www.econbiz.de/10003570355
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing
Dooley, Roger - 2012
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use … this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This … scientific approach to marketing has helped many brands and companies determine how to best market their products to different …
Persistent link: https://www.econbiz.de/10009406953
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Marketing to women around the world
Bartos, Rena - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004070459