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Werbung
Marketing
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12,810
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12,437
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4,959
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4,578
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4,227
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4,183
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3,990
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3,836
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3,503
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3,248
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3,218
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3,077
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2,871
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2,779
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2,753
marketing
2,597
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1,997
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1,884
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Bruhn, Manfred
19
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12
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9
Gierl, Heribert
8
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Rosengren, Sara
7
Septianto, Felix
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Hayes, Jameson L.
6
Bellman, Steven
5
Boenigk, Michael
5
Buijzen, Moniek
5
Hackley, Christopher E.
5
Jugenheimer, Donald W.
5
Kitchen, Philip J.
5
Romaniuk, Jenni
5
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5
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5
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5
Taylor, Charles Raymond
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Allan, David
4
Arora, Nilesh
4
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4
Bünte, Claudia
4
Cohen, Justin
4
Eisend, Martin
4
Fullerton, Jami A.
4
Geuens, Maggie
4
Houston, Michael J.
4
Hudders, Liselot
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4
Kelley, Larry D.
4
Kendrick, Alice
4
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2
Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer Verlag, Marketing Anzeigen
1
BDW, Deutscher Kommunikationsverband
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Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Copenhagen Symposium <1, 1989>
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutscher Kommunikationsverband
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Ecclesia Catholica / Consilium de Communicationibus Socialibus
1
Economist Conference Unit <London>
1
Edward Elgar Publishing
1
Europäische Kommission
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
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International journal of advertising : the review of marketing communications
51
Journal of business research : JBR
42
Journal of marketing communications
42
Journal of advertising research
34
International journal of advertising : the quarterly review of marketing communications
27
Journal of historical research in marketing
22
Journal of promotion management : JPM
21
Journal of advertising
20
Journal of promotion management : innovations in planning and applied research
20
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of business ethics : JOBE
18
International journal of internet marketing and advertising : IJIMA
17
SpringerLink / Bücher
16
European journal of marketing : EJM
15
Journal of retailing and consumer services
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
The journal of brand management : an international journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of current issues and research in advertising : JCIRA
8
Journal of global marketing
7
Research
7
Springer eBook Collection
7
Europäische Kulturen in der Wirtschaftskommunikation
6
International journal of consumer studies
6
Journal of Islamic marketing : JIMA
6
Journal of current issues and research in advertising
6
Journal of marketing
6
Marketing : ZFP ; journal of research and management
6
Marketing intelligence & planning
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Marketing theory
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Corporate communications : an international journal
5
European journal of marketing
5
Health marketing quarterly
5
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ECONIS (ZBW)
1,697
USB Cologne (EcoSocSci)
214
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
2
Decoding Coca-Cola : a biography of a global brand
Crawford, Robert
(
ed.
);
Brennan, Linda
(
ed.
); …
-
2021
will be an essential resource for scholars researching and teaching in the fields of
marketing
, advertising, and …
Persistent link: https://www.econbiz.de/10012255565
Saved in:
3
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
4
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
5
Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken
;
Smith, L. Murphy
;
Dunbar, Seth
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
Saved in:
6
New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
Saved in:
7
Can socially irresponsible firms benefit from corporate advertising?
Sharpe, Stacey
;
Hanson, Nicole
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 95-106
Persistent link: https://www.econbiz.de/10012202796
Saved in:
8
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
9
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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