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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis - 1975
Persistent link: https://www.econbiz.de/10000115500
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Information, persuasion and advertising policies
Muller, Eitan - 1977
Persistent link: https://www.econbiz.de/10000055068
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Women's role portrayal preferences in advertisements : an empirical study
Wortzel, Lawrence H.; Frisbie, John M. - In: Journal of marketing 38 (1974) 4, pp. 41-46
Persistent link: https://www.econbiz.de/10003001182
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An empirical study of advertised retail meat prices in a metropolitan area
Hira, Labh Singh - 1975
Persistent link: https://www.econbiz.de/10002847887
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Advertising
Mandell, Maurice I. - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10002432114
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A psychological-economic model of advertising-sales effort
Wilhelm, Ross Johnston - 1963
Persistent link: https://www.econbiz.de/10003028658
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Advertising's role in society
Wright, John Sherman; Mertes, John E. - 1974
Persistent link: https://www.econbiz.de/10013537976